Marketing & sales
Increase your visibility with targeted marketing: SIO provides all the tools you need for your communication – from market and competitor analysis and customer relationship management to running campaigns and promotions.
Features of our marketing & sales module
Market analysis
Keep an eye on your market: SIO analyses booking trends, demand and prices of your trips and presents them clearly in the dashboard. This lets you spot trends early and align your offer accordingly.
Market communication
Plan and manage all your communication centrally: campaigns, promotions and customer outreach come together in SIO instead of being spread across several tools. All activities draw directly on your customer and trip data.
CRM
All information about your customers in one place: contact details, bookings, requests and correspondence are linked in SIO. Your team sees at a glance who the customer is and what they have already experienced with you.
Newsletter
Create and send newsletters directly from SIO. Based on your customer data, you build target groups – for example by travel type, destination or previous bookings – and reach exactly the right people.
Mail merge & emails
Send personalised emails and mail merge letters in just a few clicks. Templates and placeholders are filled automatically with the right customer and trip data – no copy and paste.
Letters and print campaigns
Traditional mail remains a strong channel in tourism. SIO creates mailings and print campaigns from your customer data and prepares them for printing or for sending to your service provider.
Discounts & special offers
Set up early booking discounts, vouchers and special offers centrally and define their validity and conditions. SIO automatically applies the promotions at booking and invoicing.
Ticket system & requests
Customer requests no longer get lost in the inbox: SIO records every request as a case, assigns it and shows its processing status. Your team always has an overview, and no customer waits unnecessarily.
Questionnaires & travel feedback
Collect structured feedback after every trip. SIO sends questionnaires automatically and evaluates the answers. This helps you improve your trips in a targeted way and spot problems early.
Customer history
Every booking, every request and every contact is documented in the customer history. This lets you advise regular customers personally and tailor offers to their previous trips.
Competitions
Increase your reach and gain new contacts with competitions. Entries go straight into SIO and are then available for your further communication – in line with the consents given, of course.
Prize draws
Run prize draws easily: SIO manages participants, determines the winners and documents the process transparently.
Booking offers
An offer becomes a booking with one click, without re-entering data. All details flow directly into booking management, purchasing and accounting.
Offers (B2B & B2C)
Create professional offers for private customers as well as for business customers, groups and sales partners. Templates ensure a consistent look, and the data comes straight from your travel portfolio.
B2B costing of offers
Calculate group and corporate offers precisely: SIO takes purchase prices, allotments, margins and commissions into account and shows you immediately what an offer earns.
Pricing / yield pricing
Adjust prices dynamically to demand, occupancy and booking date. SIO helps you sell capacity optimally and maximise your revenue per trip.
Trip registration and digital signature
Your customers register digitally and sign legally binding documents online – no printing, scanning or chasing. The documents are automatically assigned to the booking.
Offer configurator
Let customers put together their own trip: with the offer configurator they choose dates, services and extras and see the price immediately. The complete request arrives in SIO.
CONTACT US
Book a consultation and live demo.
Book a free consultation and discover all features of SIO in a live demo. We will address your specific requirements and then offer you a software solution tailored to your business.
What happens next?
1
Free
live demo.
2
Individual
needs analysis.
3
Tailored
proposal.
